Hi,
I'm Wade
Fraser

A Senior Product Designer

Wade Fraser

About

My user-focused mindset and extensive business experience, help me to create conceptual solutions that are results-driven digital experiences that create seamless customer experiences.

UX/UI

I create elegant, scalable interfaces that solve complex problems—balancing user needs with business objectives.

I have a wealth of knowledge in different industries such as fintech and public sector, I love taking on all sorts of design challenges.

Mobile

I design mobile experiences that are intuitive, efficient, and fully responsive—across iOS, Android, and web platforms.

A passion for designing products that people love to use, and a great understanding of mobile UX strategy.

Portfolio

Explore my case studies to see how I’ve tackled design challenges and created impactful experiences.

Education

2022 – University of Cape Town
A course through UCT on User Experience Design, completed with distinction.

2021 – Interaction Design Foundation
Currently a member of the IDF and enhancing my skill set on a daily basis.

2014 Vega School
An Introduction to Web Design. Front End Development, Beautiful Web Design, HTML, CSS and WordPress. completed with distinction.

2007 – 2009 AAA School of Advertising
A three year Diploma in Visual Communications, Internship at Aqua Online where my digital journey began.

Skills

User
Research

Heuristic
Analysis

Journey
Mapping

Usability
Testing

User-Centered
Design

Information
Architecture

Interaction
Design

Design
Systems

Prototyping

Colour
Theory

Responsive
Design

Design
Tools

Experience

My journey has taken me from Graphic Design through to being a Head of Studio in two small
ad agency’s (B2C & B2B) into Product Design.

COMPANY

POSITION

YEAR

Freethinking / Absa

Senior Product Designer

2022 – Current

Freethinking  / Momentum

Senior Product Designer

2021 – 2022

Freethinking / The NSG

Senior UI Designer

2021

Demographica / B2B agency

Studio Design Lead

2018 – 2021

One Thread Advertising

Studio Design Lead

2016 – 2018

One Thread Advertising

Senior Graphic Designer

2014 -2016

Caxton Magazines

Graphic Designer

2011 – 2014

Contact

If you’d like to know more about me, Please don’t hesitate to reach out.

I’m always open to chat over coffee.


    Name


    Email


    Subject


    Message