Hello
I'm Wade
Fraser

A Senior Product Designer

Wade Fraser

About

My user-focused mindset and extensive business experience, help me to create conceptual solutions that people love to use, and hopefully makes their lives a little easier.

UX/UI

A tremendous desire to help others solve problems with conceputal UX and UI solutions

I have a wealth of knowledge in different industries such as fintech and public sector, I’ve taken on all sorts of design challenges ensuring they are coherent with the business goals.

Mobile

Glued to everyone’s hand
– a great understanding of
Native & Responsive

A passion for designing products that people love to use, and a great understanding of mobile UX strategy for native and responsive design.

Portfolio

Explore my case studies to see how I’ve tackled design challenges and created impactful experiences.

Education

2022 – University of Cape Town
A course through UCT on User Experience Design, completed with distinction.

2021 – Interaction Design Foundation
Currently a member of the IDF and enhancing my skill set on a daily basis.

2014 Vega School
An Introduction to Web Design. Front End Development, Beautiful Web Design, HTML, CSS and WordPress. completed with distinction.

2007 – 2009 AAA School of Advertising
A three year Diploma in Visual Communications, Internship at Aqua Online where my digital journey began.

Skills

User
Research

Heuristic
Analysis

Journey
Mapping

Usability
Testing

User-Centered
Design

Information
Architecture

Interaction
Design

Design
Systems

Prototyping

Colour
Theory

Responsive
Design

Design
Tools

Experience

My journey has taken me from Graphic Design through to being a Head of Studio in two small
ad agency’s (B2C & B2B) into Product Design.

COMPANY

POSITION

YEAR

Freethinking / Absa

Senior Product Designer

2022 – Current

Freethinking  / Momentum

Senior Product Designer

2021 – 2022

Freethinking / The NSG

Senior UI Designer

2021

Demographica / B2B agency

Studio Design Lead

2018 – 2021

One Thread Advertising

Studio Design Lead

2016 – 2018

One Thread Advertising

Senior Graphic Designer

2014 -2016

Caxton Magazines

Graphic Designer

2011 – 2014

Contact

If you’d like to know more about me, Please don’t hesitate to reach out.

I’m always open to chat over coffee.


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